ZEG lists Cockpit System from

Posted by SMINNO GmbH am

February 11, 2020, Kassel | Cologne
Europe's largest two-wheeler trade association, ZEG, lists cockpit systems from SMINNO

SMINNO starts the year 2020 with the product listing at the ZEG
Zweirad-Einkaufs-Genossenschaft eG, one of the most important sales channels in the bicycle industry, very successful. With the sales cooperation, the company is expanding the nationwide availability of its intelligent and innovative cockpit system at over 960 ZEG specialist dealers in Germany, the Benelux countries, France, Poland and Austria.

With the combination of a special smartphone holder and Cockpit APP, SMINNO is revolutionizing mobility on two wheels. They deliberately rely on voice for the control element and are among the pioneers in this area with the first voice-controlled cockpit.

“The use of smartphones is now part of everyday life for most cyclists. Especially for navigating, listening to music or making phone calls. It is all the more important for us to offer the customer safe solutions for this. We are pleased to expand our portfolio with the world's first hands-free device and a voice-controlled cockpit for bicycles and e-bikes," says Felix Pieper, Purchasing Manager at ZEG Zweirad-Einkaufs-Genossenschaft eG.

“Today's mobility starts with the smartphone. Cycling has to meet new requirements, such as information processing and provision or entertainment. Systems are required that are universal, intelligently networked, seamlessly integrated and tailored to individual needs,” says Sohrab Noorzaie, COO of SMINNO GmbH. ¬

The holistic solution of hardware and software allows safe and legal use of the smartphone while driving. Thanks to the sound amplification, the user can hear all navigation instructions, music or radio loud and clear, just like in a car, without the need for headphones. Thanks to the Cockpit app, navigation, music, telephony and many other apps are bundled on one screen, so the user has all the important functions at a glance.

The cockpit integrates the smartphone perfectly on the handlebars of any bicycle, e-bike, pedelec, e-scooter and is now also available from your trusted ZEG dealer.

ZEG two-wheeler purchasing cooperative eG

The ZEG Zweirad-Einkaufs-Genossenschaft eG, headquartered in Cologne, is Europe’s largest two-wheeler purchasing association with almost 1000 affiliated members and has generated total sales of over one billion euros annually since 2018. In addition to the exclusive brands BULLS, PEGASUS and ZEMO, the ZEG portfolio also includes the traditional brands HERCULES, WANDERER, KETTLER Alu-Rad and FLYER. The ZEG dealer network extends over large parts of Europe.


SMINNO stands for Smart Innovation and speaks for the goal of meeting today's requirements for stylish, modern and at the same time innovative, sustainable products. In 2016, the Kassel-based company was awarded the Hessen Champion title in the innovation category. The CESAcruise is considered a pioneer on the world market because it is the first hands-free device for a bicycle. With its products, SMINNO offers a solution that combines the advantages and functions of several devices and bundles them in a single product.

Company SMINNO GmbH:

Universitätsplatz 12
D-34127 Kassel

Phone: +49(0)561 95379 717
Fax: +49 (0)561 95379716
Email: info@sminno.de
Website: www.sminno.de
Company ZEG Zweirad-Einkaufs-Genossenschaft eG:
Longericher Strasse 2
D-50739 Cologne

Phone: +49(0)2 21/1 79 59-0
Fax: +49 (0)2 21/1 79 59-74
Email: kontakt@zeg.de
Website: www.zeg.de

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